Language strategy - language skills as your competitive advantage

IWG's language strategy is designed to support the operations of companies and organizations in particular. Our strategy is based on close cooperation with the client, so that solutions meet both current and future needs. A high-quality language strategy ensures that personnel stay up to date with the new needs of export markets, project work and customer service - especially as experts, customers and customer service representatives increasingly speak different native languages and come from different cultures.

1. Comprehensive mapping – current status and goals

In the first stage, we determine the level of language proficiency and assess what kind of language skills the staff needs in different roles. The mapping may include level tests and interviews, which cover areas such as sales, marketing, customer service and management. The aim is to create a clear overall picture of what kind of language skills best support the company's strategy and the staff's tasks.

2. Anticipating future needs

The language strategy takes into account the company's growth and operational plans so that language training can be proactive and not just reactive:

Short-term, goal-oriented training is suitable for quick response when, for example, an important project or negotiation is ahead.

Long-term, proactive training ensures that personnel systematically develop their language skills and remain competitive in future market changes.

3. Multilingual competence as a competitive advantage

English often serves as an international foundation, but German, French, Spanish and Chinese, for example, can open doors to new markets. In addition, effective language skills are increasingly important in customer service, as the customer and the customer service representative may not have the same native language. In business relationships, in-depth language skills support partnerships and smoother communication.

Providing customer service in your own language creates a positive customer experience and deepens customer loyalty.

4. Concrete action plan

The goal of the language strategy is to provide the organization with clear guidelines and training packages that the personnel can use to develop and maintain their language skills. We define course models, schedules and content in cooperation with the client. Properly targeted training improves results not only in international operations, but also in domestic customer service.

5. Together towards a smoother future

IWG's expert team is ready to build a language strategy that takes into account the needs of organizations of different sizes, industry specifics, and future plans. This way, we ensure that language skills serve as a genuine competitive advantage both in international cooperation and at the customer interface.

Would you like to hear how a language strategy could strengthen the success of your organization? Get in touch - let's plan a solution together that will take you forward both in international fields and in everyday customer service.